The people you are referring to are the ones who were brought in the first hurdle. there are many reasons why that is happening, they may not fully understand what they are entering. but we can't just blame them because the creator of a coin or project plays a big role so they should do the right thing too. As for the token economy, they should already know the possibilities, since no investment is always the same or the result is always higher. Let them not forget that losses are also part of this industry sometimes. They should be diligent in choosing the coin or token for which they will spend money.