Why not Bitcoin was pummped to 1000$... per unit some people who are bihind scene they will buy a lot and drive price to the moon.
Eg. Facebook owner can buy it a lot before and in 6 month he can implementing it on site like as exlusive payment just because Doge has large amount of fans
and it is social network MegaHit . Or if you anyone try make some "facebook" clone the best way to take some new users is to implement there DOGE it will drive many users to that portal.
Doge is like free advertisement and commercials are normally are very expensive.
News in Doge community are speared in lighting speed.