Many things depend here. People using Binance because the fees here are very low and there is enough liquidity. But nobody can cashout using binance. Here you can exchange just another crypto currency. As a result, even with low fees, the original service binance cannot provide you. People can cashout using coinbase pro. So here the fees are high but the benefits are also high.
Do you mean that Binance cannot make payments to online stores and Coinbase can do it?
If that is your intention, isn't it from binance that we can directly send coins at low cost?
Or I misunderstood your words.
I myself do not use Coinbase because of the usage limits for my country, while Binance can accommodate use from all corners of the world, That's why I use Binance will probably be one of the Global markets that I will use. Besides, I myself became a part of the official P2P in Binance for Fiat in my country.