Hodling aimlessly is not rewarding, there must be strategical news, rumors, updates that you are expecting before you just hodl for the longer time
Definitely not reward because it's investing blindly.
Holding is always good if you believe on the developers and at the same time you follow their updates and development.
it's a gamble, and you have to put some target so you'll be able to sell it at the right timing.
For me, following the update would only give me a chance to cut loses, because if I feel the project is going down, I will have to sell right away.