The service was going to close because it wasn't profitable for them anymore, probably they were losing money big time.
Roger Ver can do only two things, burn money to keep it running like it is in order to gain promotion for his other ventures or find a way to drastically reduce costs, nothing dramatically will change, if their way of earning is flawed you simply won't be making money out of it.
Reminds me of almost every other tech "unicorn" -- posting huge revenues every year, but not actually making profit, just so they can get on to bigger and bigger rounds of funding, from seed and Series A and whatever, all the way to IPO, looking at every point to sell for max profit. Or to just run everything into the ground while they sit on millions of salaries and bonuses.
He does have money to burn, gotta hand that to him.