I would love to see DGB succeed as a currency, as it has many advantages over Bitcoin, primarily the speed of transactions and the quick difficulty adjustments, etc.

However, Bitcoin has such a huge head start in the market; there are tons of companies working to provide infrastructure and user friendly software to manage bitcoin transactions, also bitcoin has the name recognition etc.  

How can a startup like DGB distinguish itself and gain enough attention within the media and markets to ever be considered a currency rather than a speculative asset?    What can we do to help this process?

Especially considering there are literally hundreds of altcoins now, some of which have fairly similar specs to DGB.  The one thing that sets Digibyte apart in my mind, and is what made me invest in it in the first place, is the dedication and apparent intelligence of the Dev team.  Most of these coins seem to be made by and for retards, with their only goal to succesfully pump and dump a premine.  Obviously this isn't the case with DGB, but we need more projects to help the coin gain visibility.