Upon checking the graph, you will be surprised how the market steadily gaining a green record even if we are still fighting the virus and there is still no vaccine that is available.
As of the moment, yes.. but we cannot rely on that to expect that it will continue to rise since we know that the market is very unpredictable.
The best time to buy is when the market are at dump, this time, it started to recover again so you will not get the best value anymore.
For day traders or short term traders, maybe they saw some opportunity and they believe bitcoin will breakout, then maybe the timing now is good.