People often talk about authenticity in a brand. It has become more and more important for shoppers to see that their favorite brands live out the same values that they do.
And blockchain provides something that’s sorely lacking among brands at the moment—actual proof that sustainable, ethical, and responsible practices are being used in the production of goods.
I think this concept is pretty adaptable for branding commodities because it has that security, authenticity, and has that sense of good record. For the future industries to develop, some would definitely need a technology that would brand them high and trusted which are both qualities that shoppers find in a product.