People often talk about authenticity in a brand. It has become more and more important for shoppers to see that their favorite brands live out the same values that they do.
And blockchain provides something that’s sorely lacking among brands at the moment—actual proof that sustainable, ethical, and responsible practices are being used in the production of goods.
There are projects hich talks about similar issues but in the medicine field. Buyer of Gucci bags will buy it from authentic stores so there's no need for them to authentic again us8ng the blockchain. But I believe such kind of authenticity blockchain will be highly appreciated in medical field. Where users will be able to check the authenticity of a medicine they are buying. Unethical practice is more frequent in this field.
I don't remeber the name but there was a project back in 2017 with similar plan. Can anyone help me guess?