It's not just about marketing, its also about the project whether its purpose is feasible and will have a use for its community. AI isn't the greatest by far that can work for all technilogy in the future. When its AI, it does mean AUTO, and when its auto its usually faulty.
Bounty participants have to really give something out for the project as well. You can't just keep reposting and posting because you have the channel, at least do something like finding a real audience,.
There have been many AI projects before that have been launched but still fail because there is no innovation in the future and AI projects are indeed difficult to date with technology I think there is still no success with the AI that they launched.
For the HAI project, they have been able to trade their tokens but do not know in the future because their IEO sales did not reach the target, meaning they lack the funds to develop AI.
They still haven't finished IEO, but today I saw them listed at the Oceanx exchange, and its price is $ 0.01. So I think the team has enough money to develop the project without having to perform different IEO rounds to call for an investment budget.