What do you think are the advantages of doing an IEO vs simply listing a token in a exchange?
For some projects that already have seed funds, listing can be done but if there is no understanding of the project to market participants, I don't think the token will have a large transaction volume. Introducing projects to investors is one way to get to know and transact, therefore many projects are targeting listings or IEO in large exchangers because it will affect liquidity in the market