Most people are actually ignorant about this. Binance has lately brought out so many features that enable direct transactions from crypto to fiat and vice versa for most territories.
For US clients Binance has the whole new website with a separate department however the verification sucks especially for those who are not very tech savvy. I have friend in US and he is trying to buy bitcoins from last few day but he is stuck in verification process. He is too old to do the verification process by himself. The customer service is not that friendly at all.
They should have a liver chat feature.