What do you think are the advantages of doing an IEO vs simply listing a token in a exchange?
IEO and listing are two basic things needed to launch a token or coin to the space. While IEO has to do with sourcing for funds for project developments and patnership through selling of their tokens at discount prices for early adopters, Listing has to do with getting the token or coin listed on their choice of exchange for it to be traded for other cryptocurrencies. I hope you understand:)