This confusion can easily be avoided by putting restriction on companies having the same or similar training name, symbols etc. It's a bit understand when this kind of confusions occurs in the cryptocurrency industry since this space is unregulated and new projects are launching every day with the scammers hoping to deceive gullible Investors with using names similar to already established projects. This just remember me of the early days of bitcoin cash when newbies were mistaking it for bitcoin and bought them.

It's just unprofessional for this to happen in a market that's more advance. How was this confirm to be the case, like how was the SEC able to find out people were buying the wrong Zoom or they just felt that should be the case since Zoom (the video) has been more in the news lately?.