What if BTC never reaches all time high?
That comparison will Nike doesn't make sense to me, comparing apples to oranges.
Bitcoin will easily reach that ATH again, it maybe won't reach 1 million like some have predicited but it should go much higher than what it is now.
Definitely, the ATH was just $20K and bitcoin had reach over $10k last 2019 or even higher, so it's not impossible that bitcoin will pump.
Also, we've seen bitcoin pump significantly in just a day, a pump like $20% or 30%, so it's normal for bitcoin to pump and dump as well, an ATH will be achieve if not this year, then we can always expect that to happen every following year.