You also earn virtual points called "votes" when other people upvote your content. People with a high number of votes are shown on the leaderboard!
How will the process of obtaining these "votes" be done, are they virtual, Airdrop or are you planning to sell them in the future?
What is the abuse algorithm? Any filters to restrict the content and the management of ads?
What are the rules for data protection and will user data be sold? Ask them about checking the identity or placing any restrictions on them?