Let the devs focus on getting the technology right. Screw the marketing.
Of course the devs have to focus on tech development. It's their job, it's what they're good at. But "screwing the marketing" and promotion is a mistake. Do you think only products like doge, with no new remarkable features, need promotion? Think again. If you believe information will spread itself as smoothly and quickly just because a coin has a good feature, you're wrong and you're ignoring a very important tool.
And marketing & strategies go customized to the product. You wouldn't sell DRK with a DOGE campaign, it's about pulling the right strings, the right way. And the good news is you don't have to fool anyone here, or play cheap propaganda tricks. You can go upfront with the tech, once it's working.