2. Why would anyone buy a digital token and not gold?
Looks like you have done searching for the void in the market and you came to a conclusion that there is no project backed by diamond

. I understand you curiosity about making your idea successful, digital token can be created by anyone as it is open source and what makes it valuable is when investors are willing to trade, you can see thousands of worthless tokens and it does not mean anything.
The project you are talking about is not easy unless you have some contacts in Antwerp because it is the diamond capital of the world

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Based from my impression, the OP is not ready to launch his own project. If he is alone with this endeavour, I don't think he can even present us a decent website.
I have seen one project related to diamond - CDiamondCoin
https://bitcointalk.org/index.php?topic=4981604.0Their website is still up and considering they have quite a large team and experts, they are trying to survive this market. So how much more if the OP doesn't have any connections and working solo?