I am very excited to see how the platform works and on how it will cater to other dog owners which some of them are not tech-savvy, well, only a few percent but hoping that the devs will make sure that this is user friendly that anyone can easily understand how the project works.
This is the usual challenge for similar projects like this.
Actually, they are not the first one to venture on pets or animals.
The technology is pretty simple but the adoption among dog owners is the real bottleneck.
They should start introducing their platform to organizations of dog owners or websites related to pet/dog owners.
Even to animal clinics or pet shops would do. Those pet owners will not know their existence if not catered to them.
So the success of really implementing this project is to reach out as many dog owners as they can and convince them to use their platform.