well said comment , good marketing can make make you beat or brake you better . Instead of marketing there are lots of campaign which are really good on their track bcz of good BM and his team work . Yet there are some with fudding and attarctive marketing hype can bring nothing but a poor project . There are different levels of marketing theme available for crypto space . Which one is best you have to research it with your own capability .
There might be some project that underperform despite having a big funding because of the good marketing strategy still it doesn't make the importance of marketing any less. If the project flop because the project is simply a bad project meanwhile the marketing is doing so well, you should praise the marketing team of that project.