I don't even know the name let alone knowing about the token, with name in Chinese (or so I thought) I think the developer and sender was just playing around. Also from the supply which is totally unreasonable am of the opinion that it is one of these spam tokens, and hence, from all things it has no use and will be better you ignore it.
Yes, their names are in Chinese language. Therefore we cannot know the meaning of this project. It can be created for testing purposes only, if it is an ICO or an IEO then I will stay away from this project.