Even in local news, bitcoin was the content because of halving.
I always seeing ads and promotional video that uses the term bitcoin halving to attract many users. I guess that's the reason why other people are now curious and wanted to invest in bitcoin. Many people ask me how to invest in bitcoin but I only reply not to invest now because it's very late and halving is almost 1 day left. It will be a waste of money because we are not sure if it will have a good surge.
This is the time for them to take the opportunity of the halving, so if you knew someone that's interested in bitcoin and he/she's not familiar with it, better help and don't let him invest on some HYIP or Ponzi schemes. Social media platforms are one the target of those crypto businesses, they're looking for some investors on their platform.