I am sure that there will be lots of third parties claiming that they are launching TON. But being third party completely negates the trust that goes with launching from a trusted name. Both Libra and TON are getting lot of resistance because the SEC is saying they are a Security. The only way around that is by following the same development model as coins that are not securities like Bitcoin and Ethereum and that would negate the level of control that both Telegram and Facebook want over their projects.