If it is already developed and being used in those countries as mentioned then it might worth the attention and possibly more room for growth. Also, from what am seeing already from other replies, it is a gaming platform; in my own understanding, there have been many blockchain gaming platforms recently which never amounts to anything good, however I believe there is always room for exemptions. Nevertheless, am just knowing about the project and will need to check more about it as well, therefore knowing what they will do differently.