I think it will be difficult for Bminer to grow against Bitcoin. It will be one one of many altcoin, which lose their value against BTC. Or it need to have big buyers, which will pull the price higher, and support it.
I agree with you, but the market is unpredictable. Perhaps traders will be interested in the Bminer coin.
If the team will advertise the project, improve it, then traders will be interested.