This is an interesting find : wasn't aware of their new website and was convinced this project was abandoned as all the links in OP redirect to dead social media page.
Also considering creator of this thread, user tkbx, is inactive since 9th December 2018, maybe it's worth to create a new official thread , linking it here, and start a "new bitcointalk life"; and, why not, coming back active on social medias as well: development without marketing it not that effective.
Creating a new official thread here seems like a great idea, but...
I clearly remember the way WAX launched, they had investors and advisors outside of this community and never needed to put much effort into hanging around at BCT. The deal with Topps seems to show they have a bright future whether or not they do traditional crypto marketing.