I would not say moron...
Yes kanopool's luck has not been great after the pool had a prolonged run of bad luck forcing some very large players to go elsewhere last year. Thing is, registered users have access to a very clear stats page regarding blocks found and pool Luck. Its users have full data going back to the start of the pool to base their decisions on. Few if any other pools do that.

Since you brought it up this is not marketing: a Kano solo pool is in the works. While he will understandably still not welcome miners using 3rd-party firmware hacks, the solo WILL accept rentals.