So my question is what are those things to be considered aside project white paper before taking up bounty Campaign.
See how active the team is also needed. First you've to match the roadmap and the actual situation, such as the identity of the site, social media or community groups. How did the project begin until when you found it can be seen from the active team that announces the development of the project at any time before it can be commercialized.
Although I'm not involved in bounties, sometimes I see several projects starting bounties or airdrops as soon as they start building (most projects issue ERC20 tokens). I think it's a big mistake because of how they might convince people by marketing earlier while their project has just been built. Even all of their social media accounts have just been created. That means they will take longer to be listed on the exchanges and are likely to be abandoned by investors before that happens. And of course, bounty hunters will only get untradeable tokens or coins.