Whenever you give a service or sell something it has to got an added value to get into the market. DOGE has its popularity as you state. What will be the added value from UltraCoin? Is for all us guys here to define that added value. The coin is really fast for transactions and it is really decentralized, and I like it because my rigs stay at a decent temperature because the N-Factor. (Still I would like it will be less agressive). So in my humble opinion, first we have to decide what we want the coin to be, and then make a market campaign on it.
This is important - we need to decide what we want the coin to be, then promote it, then build what is needed. Some thoughts on how its advantages could be promoted, in a less-technical way:
1. Create a video that shows a bitcoin transaction and a UTC transaction executed at the same time, with a clock showing time elapsed
2. Host a google hangout (or some other live interactive session) to talk about POS and how it works and take questions
3. Host a twitter (or IRC) chat and take questions about scrypt-jane mining and its peculiarities
What I like about this community is how everyone seems to want to help each other. How great would it be if more people were a part of that? The last two ideas above would appeal to anyone interested in POS and scrypt-jane, and could introduce a whole new group of people to UTC.