I think "investing" in altcoins and losing money is a rite of passage for most people who have just got into crypto. Its understandable why they would do this. There are plenty of high follower Twitter accounts and such that are shilling their hearts out on projects that they know well are crap. Exploiting peoples greed with talk of 100x's is not that hard. Not to mention the Telegram groups where delusional investors are plugging their shitcoin as the next big thing.

If a crypto user hangs around long enough they will see that the Bitcoin is the value investment. Hopefully they'll also pick a couple of other projects that they  have done their research on, and get involved in them as an investor or contributor.