I am trying to think but I can't understand, why?? I'm kidding.
Anyways, the reasoning behind this IMO is anything related to money or power. If they somehow have this financial reset, it could kickstart some projects in different parts of the world and the one who benefits from it the most is probably the one who is orchestrating this so-called "reset".
Maybe those fraudulent extents towards the public, to make the masses feel comfortable but the truth is still important IMO.
Perhaps, its just a bunch of unrealistically rich people which just did this "reset" right after they sold every coin/token/asset/stock out there, then waited for big march dump and re-bought everything. No start-up or other business needed to make profit from his