Still not sure why people use the Bitcoin name in their own name unless trying to fool people. Hopefully not the case. Good luck.
Logically, there's a reason why these projects attaching their names to bitcoin. They can get many attentions to it just like bitcoin is getting but it doesn't mean that they can get as much as bitcoin is getting.
Majority of the projects that has the same name as bitcoin's are forks. I think it just came to their mind that the other forks became popular so there's also a chance that their project will go as the others did but I don't think they will.
I feel it shows lack of imagination and trying to gain attention by using the same name. Keeps me away from those projects.