I think it is as a results of their teams effort. Hex was termed as nothing special and the Bounty was such a dry one, but neccesary hypes and major announcements plus key exchanges listing helped the project to a high token price on the Coinmarketcap and exchange platforms
Before they were listed at the exchange, this project was underestimated. A lot of people say this is a scam project and will not make bounty payments. But in the end, they still pay bounty and help many people get rich