Marketing stuff is always been part because you wont succeed if you do lack exposure so its just normal for them to consider out on spreading awareness of its existence.
All of businesses out there will surely consider on allocating budget on this matter.What differs them is on how they do improve the site as they do operate way further.
Only the best one would sustain for long term aspect.In the case of Wolf.bet where comparing the current site into its past, i can say that theres really an improvement.
That is why I do not understand when people say "
casinos should be making profit, it is technically impossible for them to lose money" and not consider all the operational costs. I mean sure the gambling part could be making profit with rare occasions of gamblers winning a lot, but there must be some big losses to cover that as well so all in all casino part should be profitable no matter what in the long term.
However all the wages for the workers, all the server costs, license costs if you have any, and many other costs including marketing now with the huge signature campaign they are doing, I feel like maybe it doesn't really make sense to expect a casino to be profitable right away. Calculating all of those costs, you get to see why some casinos may not be profitable, hopefully wolf.bet is profitable but not all casinos are.