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Or may be entry in the Olympic is the key? There is a good chance if it get accepted in Olympics then fair amount of European or south american countries would show some interest, followed by North. then may be we can expect more money pumping into the game.
~Edited out~
Then we all know that the IPL started shutting the ICL which was another private company coming up with a tournament signing big players and BCCI and ICC banned several players who were signed to them and forced them to close their doors and then IPL started and followed everything what ICL did with cheer leaders and all those fancy things and this is recent history.
For global acceptance you need to see some kind of similar innovation from private players and for that ICC need to allow to accept them which is not going to happen.
This other tournament had kapil dev backing right? i remember reading something about it.
ECB trying "The 100 Balls" tournament which got delayed due to pandemic. It would be nice addition in the game of cricket as 4th format if spectators gives some positive response.