You didn't mention how you're going to do business with your startup. It looks not even a business at all if you're feeding people one meal a day, this looks more of a charity and investors that will put money into your startup will get ownership and how they'll make money from that? there's no clear business model that you're actually doing including the marketing and hiring of employees. Most of things that you have mentioned were all cash-out flow and the only cash in flow is the investors money.
I think he meant to do a charity.
I'd not recommend charity to use ICO as a fundraiser as they have their own costs involved and there's about no use of coins and no use of offering the coins. That sort of charity should come up as a charity that may also take crypto donations. If available, you could also provide your info and ask for donation in Gofundme, which is a better platform to get charity.
I think it is not a charity, He has stated his business plan, and those free foods is probably some marketing promotion such as for every x number of orders, y number of food will be available to feed those who are in need of food. His plan is somehow sound since the food business is quite a good choice. It is one of the daily needs of people and with proper marketing and management, there is a huge possibility of success.
You have to understand what blockchain is. It's not like a share that you can distribute to your investors base on what you have said. It's where bitcoin and any other coin runs. It's the network for most cryptocurrencies so it's not like an asset or dividend that you can give to those people that's longing to invest or buy a share with what you're trying to discuss here. As I have said, as long as there is no business model and profitable service or product you'll going to offer, it's more of a charity.
Actually tokens in a blockchain is a good way of determining the share of a person. You just need to look at the blockchain and you can see the addresses that owns the token and it is quite easy to distribute profits to the holder.