That all depends on the project or business you are founding. People will invest on a ICO if it's something they know that it will earn them money. But for a fund raiser? i don't think so. But if it's a business with something with return for the investment like fore say 50% off for every $500 invested in the ICO. which can attract investors especially if the business isn't crypto-related.
That's right, for now investors can be more easily drawn to projects that are not related to crypto, because investors no longer trust ICO projects, especially now that there is already a far better replacement than ICO which was previously popular and has benefited a lot parties, namely IEO on a good exchange.