Everyone wants the most profit when investing. And same as holding your coins. Everything has a timing you just need to find that. For example if the token you want to hold is in a low price and in their road map they will release their app which has a lot of partners and has a decent promotional team. This will result of the token skyrocket and you didn't missed it. That's the importance of researching before investing. It will give you information about the project and also learn when will their peak on the market will happen.