They need to be updated so that they will not left behind the scene there are so many exchange coming up already and also the others big tier exchange are still doing a good performance and by having or joining trend it shows how Kucoin make an effort to still get the one of the best exchange running today.
Circa 2018, Kucoin exchange has some technical issues but they solved those issues well and have grown bigger and bigger over time. The Bitcoin Futures on Kucoin exchange is another product that will help Kucoin growing better and keep their top positions among exchanges. The bitcoin futures is a trend and if Kucoin can build up a good product for it, they will have brighter future. The competition over crypto exchanges is very very tough nowadays. Past lessons from Poloniex, and Bittrex are key for current big exchanges that they will probably lose their top positions anytime.
I remember that (2018 technical issues), fast customer support respond(espcially Melanie White) and future trading integration proves Kucoin not to be selfish exchange which is only after making money in dubious way. Besides, i also learn that Kucoin currently offering free USDT welcome campaign for all new users.