Even if tld.name and whole Public-Root DNS is pure scam I will not lose more than people who had more than about 1.75 BTC balance on Mt.Gox.
Sure, its a brave move. Well worth a try if you have the spare funds. It may just turn out to be very profitable for you. I hope it does!
I know that tld.name use alternative public-root DNS. But It seems to be better choice for Bitcoin than over-regulated ICANN.
Makes me think of namecoin
Quote
Namecoin (sign: ℕ; code: NMC) is a cryptocurrency which also acts as an alternative, decentralized DNS, which would avoid domain name censorship by making a new top level domain outside of ICANN control, and in turn, make internet censorship much more difficult, as well as reduce outages
The IAB don't like the idea of multiple roots
tools.ietf.org/html/rfc2826