The price was not surprising. For two years I paid even less, about $ 25. Unfortunately, you can see that the keys are probably over and some thieves decided to use it and make some extra money.
As for the email, I took it from his profile:
https://bitcointalk.org/index.php?action=profile;u=1318848And as for moderating scam. I think it's weird. Because this service could earn a lot of money and at the same time increase its reputation, range and recognition.