Found out about a new project today called Ludena Protocol.
From what I've read its an app in Korea currently with 3 million users thats launching globally soon
Basically you play mobile games like COD, PUBG etc and then get rewarded in tokens, in exchange for them collecting your data and then selling it to publishers.
Does something like this even make sense? Most gamers don't care about cryptocurrency in my opinion, but the fact that 3 million users are currently using the platform that can be easily convereted into DAPP users in the backgorund is kind of appealing.
Anyways, I would appreciate everyones input on whether these two industries should even be combined
The idea behind this is that you allow people to play games and give them tokens in return. Only issue here is I am not sure if you really need crypto for it anymore. I understand it says there are 3 million users but I am not sure how that would help. What kind of data are they collecting? it'll play a big role in how it goes. They'll have to compete with big companies that have billions of users. Gamers will go to whoever is paying them most so I don't think that's an issue as long as they are able to transfer their followers and get more support.
Sure, let me give you an example.
Company A is launching a new game and has a set budget to acquire users. For example they are launching a game with many in-game purchases, and want to target hardcore gamers with a history of in-game purchases. That data is currently held by Google / Apple but is not shared with advertisers. So when Company A is launching their campaign they cannot specifically target the type of users they are looking for. Ludena Protocol can act as a middleman and direct advertisements to the target audience.