Bitcoin will not achieve mass acceptance by society and will not become a popular means of payment. One of the reasons for this is the lack of desire for Apple and Google to interact with cryptocurrency apps.
Another reason is rejection of digital money by leading services such as YouTube. there was a time when it began blocking cryptocurrency related videos, defining them as malicious or dangerous content. For the same reason, Vitalik Buterin video about the Ethereum roadmap recorded in 2016 was deleted.