Because of the names behind the project that's why the op sees it as an undervalued gem, may I say that trading volume does not necessarily define a gem as to the people behind a project,
Although am actually shocked at the names I see behind this project, never knew those people are into crypto to begin with let alone having a project,  am also surprise that there is such limited awareness about the project, with their status I would expect something more loud.

If this project is still active and actually run by the said names, I wouldn't worry about the trading volume so much because most probably they are focus on development for now, except it is an abandoned project then won't be any need.