Increasing the pool fee for the official pool won't help at all. That will just make people jump to another pool. That would only work if every pool operator worked together on a set fee, but then the solominers which you can do will not be part of the fee structure. Your better off with a donation drive. Getting people to donate can be challenging. Most just want others to do the donating and then they reap the rewards of it. I am not sure if its possible but add a donation tab to your existing wallet, most people don't read forums and that's an easy way to get people to all know where and whom to donate to.
How much are you looking for in donations for bounties and such? Also do you have a clear set of projects you wish people to donate towards? The best way I can think of is a updated website that shows where the donations are being used for and how much each lack.
Projects I would have bounties/donation drive for would be a better website lets face it looks like a doge coin copy paste, lacks creativity. An android wallet, a more visually appealing wallet for windows, mac, and Linux with installer, and doesn't feel like bloatware. A better way for securing the wallet other than the same as every other coin. These things will help make people like the coin more, they like new things and don't want to see the same wallet used by everyone. Myself included you need something to make your wallet standout from the crowds. Then you also need a fund for ads that people will actually read or see. Posting an ad on some random website that has little traffic is useless. Then something called altpay, a way to use this coin to pay for real things. I know its possible since the block chain basically records every transaction you could read the block chain put it to a central server and use that server for people to pay. Then update to their wallets. The last thing I just thought of in the last 20secs didn't put much thought into it just was about to send this, and it popped into my head, most likely won't work just a thought.
It's all about the rose colored glasses