To start with; every exchange coin or token is worth an attention. You never can tell when that exchange can draw huge following to its platform and make its coon the only regularized and accepted coin for trading any IEO on its platform. However, you got to know the total supply of any exchange token to know what price range it should deserve. Don't over pay for any. At less than a $1 for a 172million total supply, the Kucoin token is a great buy now.
Again, did you notice that the Kucoin platform has a great similarity with the Binance platform?
Both exchanges could have the same similarity, I would suggest investing in Binance coin. Still kucoin left half supply to release, the total supply is 80 million. Binance coins left only 20 million coins supply. We know that low supply has high demand. Although kucoin doesn't any other service and kucoin doesn't list any top exchanges. I compared both coins, but still kucoin isn't worth the investment.
I actually mentioned the semblance of the two exchanges because of their ease of navigation. Aldo remember that BNB is already very expensive when compared to the current price of Kucoin Share which is less than a dollar now after doing an ATH of $21+. BNB has an ATH of $40 but it's still above $15 now. Wouldn't rather consider investing in KCS than BNB? Yeah, I know of the supply having a part to play in price but I still believe that the total supply of KSC isn't that high not to attract enough buy orders.