Sounds very interesting. I have been engaged in social networks for several years and try to increase the audience coverage and traffic that you need to get probably everyone who is engaged in the same. For this case, I always have a hidden (like a Joker in my sleeve) site buzzvoice, thanks to which I managed to get a good feedback from the audience and my instagram posts now get several times more likes and comments. Personally for me this is quite a useful thing because gaining an audience is too long a path that can be avoided by contacting the right guys