What is a crypto liquidity provider?  Is it the same as a crypto market maker?

I’m on the biz development team of a new token, we are self-funded, no IEO, ICO etc. We’re looking to list on a legit crypto exchange with real volume and we have funds to spend to secure the listing. Here’s my question, every exchange we talk to requires that we work with a crypto liquidity provider. What is a crypto liquidity provider, is this the same thing as a crypto market maker, as in someone that puts up their own crypto to make the market? Where can I find a crypto liquidity provider? Who are the best crypto liquidity providers in the space?