The rise of the crypto startup
This decade we will see a new type of startup become commonplace: the crypto startup. Just like the dot com craze kicked off the idea of an internet startup (and a decade later, just about every tech startup uses the internet in some way), I believe that by the end of the 2020’s almost every tech startup will have some sort of cryptocurrency component. What defines a crypto startup? Three things. First, it will raise money using crypto (from a much larger pool of global capital, unbundling advice from money in the VC industry). Second, it will utilize cryptocurrency to achieve product market fit by issuing tokens to early adopters of the product (turning them into evangelists), similar to early employees getting equity in the company. Third, they will bring together global communities and marketplaces at a pace we have never seen before in traditional startups (which have to painfully expand country by country, integrating each country’s payment methods and regulations one at a time). There are myriad regulatory questions this open up, but the advantages are so strong, I think the market will find a way. These crypto startups will have the challenge that all startups have: making something people want. The next 100M people who get exposure to cryptocurrency will not come from them caring about cryptocurrency, but because they are trying to play some game, use a decentralized social network, or earn a living, and using cryptocurrency is the best/only way to use that particular application.