Zion is a good player, and we all know he'd be a future hall of famer (If he keeps healthy), but the media is really hyping him up. There are actually a more deserving rookies and other young talents in that cover like Luka, Trae, or Morant. Or they could just cover Vince Carter as a sign of respect and tribute to him as the last man who played in 4 decades after he retires. It's just sad 2k forgot how amazing Vince was as if they haven't enjoyed his levitation and dunking showcase.
As usual marketing strategy, It's all business.
Nevertheless, sports industry has gradually becoming more of a business than actual sports.
I didnt even expect for Zion to be chosen and id rather prefer to be Luka to be on that spot but well they do have all the decision when it comes to these sort of things.
They are really hyping up much that kid. Well, he's indeed a good player but if we do really compare of to others then we can actually see the difference.
In business talks then this had been since from the start.
That's more on a business and AFAIR, I did not seen a non american player that becomes a cover for the NBA2k. correct me if I'm wrong but I guess this is just truly for business and the market of fans which I think they have the biggest in the US.